Dear CGKA Members,
Beginning in early 2019 the CGKA will be rolling out a marketing plan to promote our members as the true professionals who play by the rules and work to a higher standard. The main focus will be through social media, but other forms of marketing will also be engaged.
As many of you know, in 2020 the CT Grounds Keepers Association will celebrate 50 years of service to our industry.
You may have seen the “Vision 2020” logo (above) we’ve started using. In conjunction with the mission of the “Vision 2020” the CGKA will be engaging in more educational programs, working on ways to promote professionalism and offering ideas to help grow our industry. Two of those items go together…. professionalism and growing the industry.
With this in mind the theme of the marketing program to property owners, realtors, facility managers and the general public will be CGKA Validation of its members for the basics of what a great grounds keeping firm should offer.
1) Proper estimates and paperwork.
2) Proper use of credentials, state registration and licenses.
3) Full disclosure of insurance coverage.
4) Quality references.
Those members who have achieved Validation will be listed in our member directory with a “CGKA-V” next to their firm’s name if they wish.
Members will be encouraged to use this designation in their business marketing. We want the CGKA “V” to be the mark of excellence.
We have the basic information from most of our firm members and this program may not be applicable for all, but we do welcome any and all members to resubmit the form* on this page with the information we’ll keep in the database and use when giving out referrals. (*same as the one you filled in to join). Once the information is confirmed we will issue you your Validation “kit”.
In addition to the Validation program we have also stepped up workshops and events for the fall, please attend as many as possible.